Produces original, long-life (2-3 yrs), multimedia packages,
ready in advance of media/editing cycles.
Content suitable for authentic, feature-previews of shows that meet quality criteria.
Text built from interviews. 800 words, with summaries
Original, exclusive, image library of 25-30 images; shot live.
News and showreels as video files. (with app. APRA licensing)
Creative expression; esp. performance
Unique and special places.
Large authentic events
The social landscapes have and continue to change
It’s Out Now tracks the shifting conversations and dialogues between performers and audiences.
Marriage equality and Weinstein are the vanguard indicators
Majority public support and comprehension points to broadly-held understandings and values
Indicative of wider comprehensions and visions of society.
Vanguard role of performance
Theatre and performance is the real-world, live vanguard expression of changes;
—sometimes leading, sometimes re-contextualising, sometimes confirming.
It’s Out Now reports the what and how people are;
Communicating those understandings
Experiencing and realising new opportunities and possibilities
Recontextualising their own and other societies, and previous times.
View into the real-time portal
The world two biggest Fringes (Edinburgh and Adelaide), are rare, real-time portals into ideas forming and being expressed in the broader society.
Adelaide’s national, international role
An essential component of the world’s most successful and productive creative incubator—bar none.
Adelaide feeds into and receives shows from Edinburgh.
Adelaide's role means that, Australasians are over-represented at Edinburgh; per capita, 800% more than North Americans.
Quality and timely content for Adelaide
Content suitable for national use, as shows tour
Opportunities to emphasise Adelaide key role as the source of new content of national and international significance.